iGaming managed services + platform

Growth,
Unlocked.

Affiliate management, risk and payment ops, customer service, and social — for iGaming brands. Run by people who do this for a living, on a platform built for it.

Octo, the Aff-Starter analyst octopus
The problem

Most vendors are paid to spend your budget — not to teach you what's working.

The incentive gap

Most vendors optimise for their own revenue — not your understanding.

It's rarely a scam. It's quieter than that: budgets get spent, campaigns run, invoices clear — and you come away no closer to knowing which sources, GEOs or deals actually moved the needle. We built the opposite.

01

Paid to spend

Most vendors are rewarded for how much budget moves, not for what you learn. Short-term revenue capture beats long-term fit, every time.

02

Kept in the dark

You see the invoice — not the sources, the scoring or the logic. The data that justifies the spend stays on their side of the table.

03

No knowledge transfer

Decisions are made for you, never explained to you. When the engagement ends, the understanding walks out the door with them.

04

Nothing to show for it

No record, no audit trail, no compounding asset. Next quarter you restart the relationship — and the learning — from zero.

The model

One operator. Four service lines. Built for iGaming, nothing else.

Five pillars. One service company — never a reseller.

Vertical-only

iGaming, full stop. Our analysts have spent years inside operator decks. Every hour we work is iGaming-specific.

Modular

Buy one service or all four. No bundling tricks. Each line has its own pricing, SLA and commitment.

Pool-based, capped

Pooled specialists handle a maximum of three brands each — capped by policy, never over-assigned. No waitlists.

Affiliate platform

The Affiliates line runs on The H.O.G — sourcing, deal logs and payouts. You see the same record we do, in real time.

Honest pricing

What you see is what you pay. Tier changes apply next billing period. No mid-month surprises.

Service lines

Four service lines. Each modular. Each priced separately. Buy one or all four.

Plus standalone Brand Audit and Payments Consultancy — stackable with any tier.

Affiliates

Affiliate Traffic Sourcing & Deal Management

from $2,000 / mo
Powered by The H.O.G platform
  • Brand browses H.O.G Intelligence and submits the request — you decide who to pursue
  • Our team runs outreach, negotiation, deal log and relationship maintenance
  • You approve every deal; H.O.G keeps the audit trail from intro to payout
  • Streamer deals settle through escrow; affiliate deals stay on your platform
Book a 30-min Affiliates call
Sentry

Risk, Fraud & Payment Ops

from $1,500 / mo
Runs inside your risk & payments stack
  • Multi-accounting and bonus-abuse investigations, run by analysts who know the vertical
  • Chargeback workflows and dispute response
  • KYC review queues and document escalation
  • Withdrawal review and FTD-transition screening — pool agents capped at three brands
Book a 30-min Sentry call
Frontline

Customer Service

from $1,500 / mo
Runs inside your helpdesk
  • Live chat, email and ticket queues worked inside your Zendesk, Intercom or Freshdesk
  • Bonus disputes and wagering-requirement explanations
  • Withdrawal questions and pending-review handling
  • Multi-language: AI-translated chat on Starter tier, native available
Book a 30-min Frontline call
Social

Social Media

from $2,500 / mo
Runs on your X & Telegram
  • X and Telegram, end-to-end — both channels covered
  • Daily content production calendar and business-hours moderation
  • Driver tier adds 24/7 moderation and crisis comms with ~3am responder
  • Influencer outreach support and weekly performance review
Book a 30-min Social call
How this actually works

Modular, pool-based, platform-routed — and verifiable, not hand-shake.

Modular

Start with one. Add as you go.

The package deal you don't need. A brand running on Sentry today can layer Frontline next month without renegotiating anything.

Pool-based

Shared specialists, hard brand caps.

Agents are capped at three brands. The platform routes work and refuses to over-assign — you don't sit on a waitlist either.

Affiliates only

Affiliate work runs on The H.O.G.

Requests, deal logs and payouts live on the platform — you see the same record we do. Sentry, Frontline and Social run inside your existing tools.

Verifiable

Not a hand-shake.

Every affiliate deal is logged in H.O.G with source-level commercials, agreed terms and a full activity trail. Disputes have a paper trail — never an after-the-fact spreadsheet.

The platform — H.O.G

One request. Multi-GEO, multi-channel, multi-source. One audit trail from intro to payout.

H.O.G is the engine behind the Affiliates line — not the other three. Know an affiliate before you reach out: Intelligence scores every source against the same model, so you spend your allowance on the right ones.

01 · Request

Request

Brand browses Intelligence, picks GEOs, types and sources, then submits — the request consumes your tier allowance.

02 · Outreach

Outreach

Our team picks it up: outreach, negotiation and terms — logged against the request.

03 · Deal Log

Deal Log

Every deal recorded with source-level commercials. You approve; the audit trail is permanent.

04 · Payout

Payout

Streamer deals settle through escrow. Affiliate settlement stays on your own platform — H.O.G holds the record.

Live  Streamer escrow — multiplicative, weighted & CPA daily pay
Coming  Affiliate escrow rollout
Always  Affiliate funds never touch H.O.G
H.O.G Intelligence

Know an affiliate before you reach out.

Every source scored on the numbers that matter — value, traffic, GEO and competitive placement. The brand browses it before submitting a request.

01  Discovery

The affiliate card

One scannable unit per affiliate — sources, coverage GEOs, channels and the value model (FTDs × LTV).

  • Value model — FTDs × LTV, scored per source
  • Coverage GEOs & channels at a glance
  • Per-source FTDs, LTV and total value
  • One click to an introduction or the source list
The value model
FTDs × LTV / player = $2,908,080
Get this on your brand
02  Source intelligence

Drill into any source.

Traffic value, GEO breakdown, page-level scoring and competitive brand placements — switch tabs to move through the layers. Locked to askgamblers.com for this demo.

Streamer bookings · Escrow

Book streamers. Lock the payout. Release it as performance lands.

The optional companion for performance deals with streamers. The brand wires the full payout onto H.O.G escrow — it sits there, visible to both sides, and releases daily against the KPIs you agreed. It's the only place H.O.G ever holds the money.

01

Funds locked at deal start

The brand wires the full payout onto H.O.G escrow — visible to both sides, untouchable until KPIs clear.

02

Daily releases on KPI progress

Deposits, wager, FTDs — whichever KPI matrix you agreed, evaluated daily and released the same day.

03

Audience-facing wager races

A built-in engagement layer — the streamer's audience sees the leaderboard and drives extra volume into the deal.

04

Disputes resolved by data

A KPI miss freezes the release, not the relationship — the platform shows exactly what missed and by how much.

Four ways to structure a streamer deal.

Three escrow-backed performance models plus one prepaid alternative — every one agreed per deal between the brand and the streamer. Streamer-only; none of these apply to affiliate deals.

Escrow · strict

Multiplicative

All KPIs must move together — Wager 80% × Deposits 60% = 48% unlocked. If one KPI lags, the whole payout lags. Maximum brand protection.

Escrow · most common

Weighted

Each KPI weighted independently — e.g. Deposits 30%, Wager 40%, FTDs 30%. A smoother payout curve; strong KPIs carry the deal even if one underperforms.

Escrow · per-FTD, daily

CPA Daily Pay

A per-FTD rate paid daily out of escrow. Brand reports daily FTDs → FTDs × CPA rate released the same day. Missed days can be backdated.

Prepaid · no escrow

Fixed (Prepaid)

Paid upfront. No KPIs, no escrow — for brand-awareness streamer deals or high-trust partnerships where you're not gating on performance.

Streamer system pricing

Priced alongside any Affiliates tier.

The streamer add-on that powers escrow and daily releases — separate from how each deal above is structured. Not bundled, not required.

Premium
0% + $2,000/mo
Standard
5% + $1,000/mo
Performance
10% + $0/mo
Two products. Don't conflate them.
Affiliates

H.O.G holds the deal record. Your affiliate platform handles tracking and payouts — H.O.G never touches the money.

Streamers

H.O.G holds the deal record and the funds in escrow, releasing daily on KPI progress.

Available alongside any Affiliates tier — not bundled, not required. Streamer pricing is set per deal on the deal log.
Trusted by 30+ iGaming brands
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Affiliates pricing

Three tiers. Same toolkit. Different limits.

Sourcing, deal structuring and reconciled payouts — one platform that holds the deal record. Each tier sets two independent monthly caps: affiliate requests and sources.

Aff-Tester
$2,000 / mo
Trial — max 2 months
  • Affiliate requests 10 / mo
  • Sources 20
  • Top-up batches
Start with Tester
Aff-Starter
$4,000 / mo
The working tier
  • Affiliate requests 20 / mo
  • Sources 50
  • Top-up batches per tier
Start with Starter
Most picked
Aff-Driver
$6,000 / mo
High volume
  • Affiliate requests 30 / mo
  • Sources 80
  • Top-up batches per tier
Book a call ›

Aff-Tester is a trial tier — a maximum of two months, after which brands continue on Aff-Starter or Aff-Driver. Top-ups are non-refundable and don't roll over; tier changes apply next billing period only. Sentry, Frontline and Social are priced separately, each from $1,500/mo.

Why us

One operator. Four services. One platform. Vertical-only.

vs. agencies

Most iGaming agencies sell one service well. You end up with three or four of them, none talking to each other. We run all four on shared affiliate performance, fraud signals, CS complaints and social context — and route it through one platform.

vs. in-house

Building a 10-person affiliate, risk, CS and social headcount before turning a profit is slow and expensive. Hire experienced people inside a familiar stack — you don't carry the fixed cost when volume dips.

vs. freelancers

Cheap per project, expensive in failure modes. Freelancers vanish on holiday, generic outsourcing knows nothing of the vertical. Pool-based delivery means coverage and a deal record that doesn't speak the brand's language.

Talk to a human

Scan to message us on Telegram.

Point your phone camera at a code to open a direct chat — or tap the handle.

Telegram QR code for Lloyd Slade, @affstarter
Lloyd Slade
Founder & CEO
Telegram QR code for Filip Zivoradovic, @filipzivoradovic
Filip Zivoradovic
Head of Marketing & Partnerships
Telegram QR code for Draženko Savić, @Draza_iGaming
Draženko Savić
Head of Affiliates
Let's talk

Let's talk.

30 minutes. No deck-walkthrough. Tell us what you're trying to fix and we'll tell you which service line solves it — or whether we can.

EMAIL   info@aff-starter.com
TELEGRAM   @aff-starter
WEB   aff-starter.com

Request access

Trustseed group

One group, three platforms

Aff-Starter is one of three companies under Trustseed FZCO. Each runs on its own. Together they cover acquisition, operations, and player intelligence for casino operators — crypto and fiat alike.

WAG3R
Casino platform

The full-stack casino operating system for operators who want to own their stack end to end — crypto and fiat payments built in.

You're here
Aff-Starter
Affiliate growth

Managed affiliate services on the H.O.G platform, driving the right players to your brand.

Whal3Core
Wallet intelligence

Deposit-triggered wallet scoring for VIP signals and risk, across every chain that matters.

One group: Trustseed FZCO
You can run all three together, or any one on its own